Moving Her Sound
Forward Is
the Future.
It's time to listen — and to invest where the culture actually lives. Partner with Her Set Her Sound for the 6th Annual HSHS Festival.
Women and gender-diverse artists, especially from Afro, Indigenous, and Southern traditions, are historically underinvested in — facing systemic barriers to sustain positive career pathways and holistic health while actively contributing to the vitality of our music economy and the industries connected.
At Her Set Her Sound, our mission is simple: to move her sound forward fundamentally and professionally. Our specialty is curating authentic music experiences while providing key contributors from communities the industry has underinvested in with viable opportunities that give them an economic stake in our ecosystem in Northwest Arkansas and beyond.
Arkansas's first Black woman-owned music festival
The 6th HSHS Festival returns August 7–8, 2026 to Prairie Street Live to center the foremothers, daughters, and key contributors who give life to worldwide music, home, and mankind.
Since 2021, HSHS has been actively changing what leadership, lineups, and cultural infrastructure looks like year-round through radio, residencies, and community programming, serving 97 artists and 70 vendors (predominantly women- and queer-owned and led), 57 businesses, and thousands of worldwide music lovers.
We produce, curate, and power our flagship festival and music programming out of pure necessity to see positive shifts in our music scene and the industries connected to it.
"I loved being on a lineup with all women. It's super hard to come by in such a male, heteronormative space, and I'm grateful I got to be a part of something so special."
Mini Skrrt
"I had a positive experience collaborating with HSHS. There was mutual respect and trust for my creative gifts and offerings."
CC Mercer WatsonCurrent & past partners
This is where the culture moves with her sound.
This cultural investment in women and gender-diverse artists, especially from Afro, Indigenous, and Southern traditions, is essential to shaping the resilience and rhythm of our music culture, community, and ecosystems near and far.
Presenting Partner
$50,000 – $150,000
2 Available
For national brands, major cultural institutions, tech, beauty, beverage, and retail.
- Naming rights — "Festival presented by [your brand]"
- Full brand integration across all touchpoints
- Custom campaign (pre, during, post-festival)
- Talent collaboration opportunities
- Data capture and reporting
- Year-round programming inclusion
Pilot Season 2026
Title presenting role in Sound CrusHER Radio — HSHS's weekly broadcast series highlighting your brand as a founding voice documenting NWA's music culture and festival story.
Sound Partner
$10,000 – $25,000
5 Available
Designed for regional brands, tourism organizations, and lifestyle & beverage companies.
- On-site co-branded experience
- Curated moment (stage, set, or installation)
- Social, digital, and press integration
- Digital and social media features
- Content capture
Pilot Season 2026
Featured in Sound CrusHER Radio — HSHS's weekly broadcast series — your brand's role in the night documented and distributed across NWA and beyond.
Community Partner
$2,500 – $5,000
10 Available
Designed for local businesses, small organizations, and first-time partners.
- Logo placement in curated digital booklet
- Social mentions the week of the festival
- Vendor activation opportunity at the festival
- Tickets + VIP access
Now Launching — Pilot Season 2026
Sound CrusHER Radio
A weekly broadcast series launching in partnership with the 2026 HSHS Festival season — documenting the women and gender-diverse artists, venue owners, vendors, and community stakeholders who define NWA’s music culture. Two 30-minute mixes per episode, woven together with storytelling from inside the ecosystem. Sound and Presenting Partners are featured in the broadcast as founding voices of the pilot season. The festival ends August 8. The record doesn’t.
What your investment delivers
Reach & Visibility
- Highly targeted audience with cultural authority — not a general crowd
- Promotional support from Experience Fayetteville driving regional and destination traffic
- 250K–500K media impressions via press, event calendars, and tourism platforms
Content Deliverables
- 15–30 branded photo assets
- 5–10 short-form videos + 1 highlight recap (30–60 sec)
- Live event coverage — stories and real-time posting
- Talent/artist co-branded content opportunities
- Optional: influencer amplification; paid ad integration using festival content
Press & Media Coverage
- Local press, regional culture & lifestyle publications, tourism platforms
- Coverage aligned with Afro-Indigenous and Southern storytelling, queer and intersectional media
- Optional: sponsor features, earned media mentions, interview placements
Economic & Brand Impact
Drives tourism and local spending in Fayetteville and Northwest Arkansas — connecting your brand to real economic activity. Directly supports artists, DJs, local vendors, and small businesses from communities the industry has historically underinvested in.
Let's build with intention and put impact into action.
We are currently securing partners for the 6th Annual HSHS Festival. Spots are limited across all tiers. Reach out directly to start the conversation.
Commitment Deadline
June 29, 2026
Robyn Jordan
Founding Curator, Her Set Her Sound